European Award 2025: new dialogues between the arts and audiences

Sector: Culture and creative industries
Type: Award
Location: Ukraine and EU
Deadline: 09 July 2025 at 12:59 Kyiv time
Organiser: Art Explora foundation

Digital technologies, international social movements and significant funding cuts are forcing museums, galleries, theatres, philharmonic societies and other cultural institutions to change their approach to engaging with audiences. 

European Award 2025 is an opportunity for non-profit cultural organisations to get EUR 50,000 to implement innovative projects of audience engagement to art that can be shared and scaled across Europe. You can apply alone or in collaboration with other cultural institutions.

The award is organised by the Art Explora Foundation in partnership with the Académie des beaux-arts. This is one of thousands of EU opportunities for Ukraine. 

More about the competition

What do I get?
  • Opportunity to win the main prize of EUR 50,000 to implement the innovative project of audience engagement in arts and culture
  • Chance to win a Special Jury Award of EUR 30,000 for your project
  • Opportunity to win the Audience Choice Award of EUR 30,000 for your project
  • A mention of your organisation on the award website, where potential partners can find you
  • An annual networking with international arts professionals on new challenges and ways of audience engagement
Can I apply?

Organisers are waiting for applications from museums, theatres, galleries, operas, orchestras, art centres, grass-roots organisations and other independent arts organisations that:

  • Are registered as non-profit cultural organisations
  • Are registered in Ukraine, EU, Great Britain, Iceland, Liechtenstein, Norway, Switzerland, Albania, Bosnia and Herzegovina, North Macedonia, Kosovo, Montenegro or Serbia
What do I need to apply?
  • Application form completed in English or French
  • Project description: outline the main project activities, target audience, partners, and expected results — up to five pages 
  • If available, photos and videos of the project that will be used for promotion
  • Budget in the format of table: elaborate on all sources of funding where award income is no more than 80%
  • Presentation of the applicant cultural organisation

More about participation requirements here.

How do I apply?
By 9 July, submit the online form in English or French.
Good to know
  • You can submit only one application from each cultural organisation.
  • Organisers will reveal a short list of 18 applicants in October. Three winners will be publicly announced at a ceremony in December 2025.
  • The award amount will be paid in euros.

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