Arts managers and the audience


Over the past century museums have come to understand that they are losing their audience. A quick decision to encourage new visitors was needed. Former director of Tate Modern, Chris Dercon, elaborates on how cultural institutions and their audiences have changed. 

After the lecture you will learn:
— Why art should not be a privilege 
— When and why did public relations and marketing become important for art institutions
— The difference between populism and popularisation

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